The Shift From Gatekeeper to the Consumer in Healthcare Services
- 11:17 AM, Aug 30
The traditional healthcare landscape across Europe is undergoing a marked shift towards a patient-centred approach. Patients are no longer passive recipients, but active participants who make informed choices when selecting their healthcare providers based on service criteria, such as proven quality, accessibility, proximity and value. This evolution reflects a consumer-oriented mindset, where ‘consumers
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